博彩平台

    Notification of Scientific Research Achievements: Dr. Jingxuan CAI’s Research Results Published in Authoritative Journal DSS

    announcer: 殳妮   release time: 2022-04-10    views: 10

    Notification of Scientific Research Achievements: Dr. Jingxuan CAI’s Research Results Published in Authoritative Journal DSS


    In April 2022, Dr. Jingxuan Cai's paper, entitled "Get your report a thumb-up: An empirical investigation on crowd testing," is online published by Decision Support SystemsDSS. This is joint work with Prof. Dan Ke and Prof. Jiang Wu from Wuhan University and Prof. Xin (Robert) Luo from the University of New Mexico. DSS has an impact factor of 5.795 in 2022, listed as an A* journal in ABDC and a 3-star journal in ABS. 


    This paper aims to investigate the determinants of the usefulness of crowd testing reports.Through Information Adoption Model and Peer Competition, it verifies that the crowd testers' credibility and the testing report's information quality both play significant roles in the usefulness of crowd testing reports. Furthermore, the presence of peer testers' reports on the focal product moderates the effect of information quality on the report's usefulness. The research findings theoretically demonstrate the significance of the crowd testing strategy and provide managerial implications for marketing practitioners to implement the crowd testing strategy effectively and for crowd testers to create useful testing reports.


    Dr. Cai received her Ph.D. from Wuhan University in 2019. Her current research focuses on information systems, e-commerce, and sharing economy. Her work has been published in DSS and International Conference on Information Systems (ICIS).


    Link to the paper:

    //www.sciencedirect.com/science/article/pii/S0167923622000525


    Personal Homepage:

    //web.zgbcpt.com/jxcai/